"What B2B Leaders REALLY need to know"

Customer Experience (CX) was a relatively unknown term a decade or two ago. Not any more. Most large business-to-business (B2B) companies have CX programmes in place these days.

But are they effective? Have they resulted in improved retention rates? Revenue growth? Or increased profits?

If you are a Sales Director or the Head of Key Account Management in a complex European B2B company, this CX Masterclass is for you.

And if you are a CX Director in such a company, you really can’t afford to miss this event from European B2B CX specialists Deep-Insight.

Pim Braat, member of PvKO and partner of TALLO Concept into Action invites senior managers in B2B companies to save the date and register here to join this networking event for free.

Date:
Thursday, March 27, 2025

Location:
Sheraton Hotel Schiphol Amsterdam

Agenda:
13.30 – 14:00   Welcome & Coffee
14:00 – 14:15   Introductions
14:15 – 15:00   The Link between CX and Revenue Growth
15:00 – 15:45   Is Net Promoter Score (NPS) enough in B2B?
15:45 – 16:30   Why do CX Programmes Fail (and how to avoid the pitfalls)
16:45 – 17:00   Discussion/ Q&A
17:00 – 17:30   Drinks & Networking