Round Table: embedding data-driven journey management at bol. | Essense

We are partnering with bol’s CXM team to integrate journey management throughout the organization and ensure clear ownership of every customer journey. If you want to learn how to lead a product-led organization with a centralized, data-driven approach to customer journeys, this roundtable is for you. Join us to explore practical strategies for becoming truly journey-led.
We’ll cover:
• The role of a central CXM team in orchestrating journey management
• How to establish clear ownership of customer journeys
• Learnings in streamlining data-driven journey management with product teams and value propositions
EVENT DETAILS
Date: Tuesday, April 15th
Time: 15:00 – 18:00 (doors open at 14:30)
Location: Essense Office, James Wattstraat 100, Amsterdam
Costs: Free
Register here: https://essense.eu/nl/events/journey-management-at-bol/