"What B2B Leaders REALLY need to know"

Customer Experience (CX) was a relatively unknown term a decade or two ago. Not any more. Most large business-to-business (B2B) companies have CX programmes in place these days.

But are they effective? Have they resulted in improved retention rates? Revenue growth? Or increased profits?

If you are a Sales Director or the Head of Key Account Management in a complex European B2B company, this CX Masterclass is for you.

And if you are a CX Director in such a company, you really can’t afford to miss this event from European B2B CX specialists Deep-Insight.

Pim Braat, member of PvKO and partner of TALLO Concept into Action invites senior managers in B2B companies to save the date and pre-register here to join this networking event for free.

Date:
Thursday, March 27, 2025

Location:
Sheraton Hotel Schiphol Amsterdam

Agenda:
13.30 – 14:00   Welcome & Coffee
14:00 – 14:15   Introductions
14:15 – 15:00   The Link between CX and Revenue Growth
15:00 – 15:45   Is Net Promoter Score (NPS) enough in B2B?
15:45 – 16:30   Why do CX Programmes Fail (and how to avoid the pitfalls)
16:45 – 17:00   Discussion/ Q&A
17:00 – 17:30   Drinks & Networking